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From Kylie Jenner selling her stake in cosmetics to Instagram hiding likes, the events that marked the Influencer Marketing Industry in 2019 As the year is coming to an end, we are here to fill you in on some of the influencer marketing headlines you may have missed. From Kylie Jenner selling her stake in cosmetics to Instagram hiding likes, these are just some of the events that marked the industry. Which headline do you…

In the business of delivering dream experiences in an exotic location, the travel industry is quickly learning that social media posts speak louder than paid ads. Long gone is the time of using a printed foldable map in the glove compartment of the car. Young consumers now pick their next destination and organize their trips based on the images they see on Instagram. They type in #… followed by the destination they potentially want to…

As appearing in the feeds of terrestrial people without dropping their wallet becomes mission impossible, brands delegate their messages to opinion makers Content creators already come with a trusted network of followers and therefore provide higher-quality exposure than sponsored posts in brand-owned accounts. Instagram influencers grow brand audience, engage followers, and help build a name. Creating a strong owned media network has never been so close, yet so far. In the effort of giving credit…

196 countries in 17 months and 2 days. That’s the time span the 24-year-old Brazilian Anderson Dias took to enter the Guinness Book record as ‘the fastest human visiting every country on the planet’. His Instagram account, @196sonhos (Portuguese for 196 dreams– referring to the 196 recognized nations currently lying on Earth) has served as a witness to this ambitious personal project. Before understanding how a dash of entrepreneurship and good content reaches nearly 700,000…

The Vine days are over. A look into the transition from Vine to Youtube.    Nowadays, the ways to create video content are limitless. There are a multitude of social media sites that just keep growing, however none have been as successful as Youtube. In 2005, Youtube was created to allow people to share videos with the rest of the world. Youtube had great success with the launch of their platform. However, they gained even…

Long gone are the days in which the line-up was the only criteria followed to splurge on a music festival. Early bird gets the worm. As children of the financial crisis and the social networks, Portuguese Millennials don’t let finances get the best of their life experiences. In fact, 2.7 million attendants were brought together at the 311 festivals held in Portugal last year (source). Long gone are the days in which the line-up was…

If you have a working internet connection, chances are you have heard of the viral video power-house known as TikTok. So, needless to say, this once small app, is becoming one of the most important social networks in the world, especially for a young and impressionable audience. With that being said, there is no better time to be joining the TikTok bandwagon. For the last two years, the application has dominated the app stores and…