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‘Coronavirus means isolation. And isolation means social media’ If your work in the marketing field, you probably already know that Covid-19 has led to a significant increase in Digital Media consumption. People are confined at home, all outdoor advertising and physical selling channels have disappeared. As such, many companies have redistributed their budget and moved it into social media, most of them choosing to partner with content creators. But, why? Here are the main reasons why influencer…

The novel coronavirus is undoubtedly affecting the economy. But does this mean the end of the world? Far from trying to capitalize on the situation that we are going through right now, companies must accept this new reality and adapt their marketing strategies to the new-established consumer behaviors. With the disappearance of all channels related to live events and conferences, and the ever-growing barriers to physical business, companies’ ability to digitalize their marketing strategy will…

For years now companies in the beauty industry have been trying to achieve viral success through carefully blended influencer marketing campaigns. Today we will be looking into the brands who got that critical formula just right. Keep scrolling to learn more about the 3 game-changing influencer marketing campaigns that revolutionized the beauty industry. We will be taking a close examination into what made their content so appealing, what ingredients were involved in their recipe for…

Two months into the new year, and it seems that 2020 is the year that everyone wants to step-up their influencer marketing game. To give you a kick-start and some healthy inspiration, Primetag will be looking back and reflecting on the most memorable influencer marketing campaigns of the past decade. For years now companies have been trying to achieve viral success through carefully selected influencer marketing campaigns, today we will be highlighting companies who got…

If you have a working internet connection, chances are you have heard of the viral video power-house known as TikTok. So, needless to say, this once small app, is becoming one of the most important social networks in the world, especially for a young and impressionable audience. With that being said, there is no better time to be joining the TikTok bandwagon. For the last two years, the application has dominated the app stores and…

From Kylie Jenner selling her stake in cosmetics to Instagram hiding likes, the events that marked the Influencer Marketing Industry in 2019 As the year is coming to an end, we are here to fill you in on some of the influencer marketing headlines you may have missed. From Kylie Jenner selling her stake in cosmetics to Instagram hiding likes, these are just some of the events that marked the industry. Which headline do you…

In the business of delivering dream experiences in an exotic location, the travel industry is quickly learning that social media posts speak louder than paid ads. Long gone is the time of using a printed foldable map in the glove compartment of the car. Young consumers now pick their next destination and organize their trips based on the images they see on Instagram. They type in #… followed by the destination they potentially want to…

As appearing in the feeds of terrestrial people without dropping their wallet becomes mission impossible, brands delegate their messages to opinion makers Content creators already come with a trusted network of followers and therefore provide higher-quality exposure than sponsored posts in brand-owned accounts. Instagram influencers grow brand audience, engage followers, and help build a name. Creating a strong owned media network has never been so close, yet so far. In the effort of giving credit…

196 countries in 17 months and 2 days. That’s the time span the 24-year-old Brazilian Anderson Dias took to enter the Guinness Book record as ‘the fastest human visiting every country on the planet’. His Instagram account, @196sonhos (Portuguese for 196 dreams– referring to the 196 recognized nations currently lying on Earth) has served as a witness to this ambitious personal project. Before understanding how a dash of entrepreneurship and good content reaches nearly 700,000…

Long gone are the days in which the line-up was the only criteria followed to splurge on a music festival. Early bird gets the worm. As children of the financial crisis and the social networks, Portuguese Millennials don’t let finances get the best of their life experiences. In fact, 2.7 million attendants were brought together at the 311 festivals held in Portugal last year (source). Long gone are the days in which the line-up was…