As appearing in the feeds of terrestrial people without dropping their wallet becomes mission impossible, brands delegate their messages to opinion makers
Content creators already come with a trusted network of followers and therefore provide higher-quality exposure than sponsored posts in brand-owned accounts. Instagram influencers grow brand audience, engage followers, and help build a name.
Creating a strong owned media network has never been so close, yet so far. In the effort of giving credit to companies that play it right and understanding influencers preferences, Primetag technology has ranked the 30 most mentioned brands by Spanish influencers on Instagram. Here is the partial list of results, with the 10 best-positioned brands.
Both explicit mentions of official brand accounts and image tags have been taken into account. You can check the full ranking downloading the ‘Social Influence Report Spain 2018 by Primetag’. It’s FREE.
10) Nike
3816 mentions. Just Do It. Just join the Nike movement. Nike, an internationally known brand, creates footwear, apparel, equipment, accessories, and services focused on fitness and health. They are constantly evolving their brand, especially with the help of well-known social media influencers. Nike has a sponsorship deal with FC Barcelona football player and celebrity influencer, Lionel Messi and also utilizes influencer marketing with many others.
9) El Corte Inglés
4293 mentions. Based in Spain’s capital, Madrid, El Corte Ingles is the largest department store group in Europe and ranked third largest worldwide. It is no surprise that this infamous company is in the top ten most social media mentioned brands by Spanish influencers, such as Spanish singer Aitana Ocana.
8) Primark
4516 mentions. Primark is an Irish fast-fashion retailer with a vast 368 locations as of 2018. Primark is “adored by fashion fans and value seekers alike” (source). This is why the brand is so appealing to the ever-evolving industry of influencer marketing. Ranking eighth in the most mentioned fashion brands by Spanish influencers on Instagram, this brand is obviously loved by all.
7) Gucci
5525 mentions. The year is 1921. Guccio Gucci has not realized it yet, but he just founded one of the most powerful and revolutionary brands in the fashion business. Gucci is an Italian luxury brand of fashion and leather goods. Fast approaching its centennial, Gucci is still a very prevalent and prestigious brand promoted by influencers all around the globe.
6) Pull&Bear
6207 mentions. Based in Naron, Galicia, Pull&Bear is a Spanish clothing and accessory retailer that grabs the eye of some of the top Spanish influencers. With close to 1,000 locations and now an online store, Pull&Bear is reachable across coast to coast, thank goodness.
5) H&M
6867 mentions. From creating eye-catching fashion to using their platform to address social topics, H&M is an infamous fashion brand. H&M is a Swedish clothing-retail company known to operate in 62 countries with over 4,500 stores. It is no shock H&M is well loved by customers and by Spain’s beloved influencers.
4) Stradivarius
7316 mentions. Influencers from across the globe gather to relish in their love for Stradivarius. Founded in Instagram’s second most instagrammed Spanish city, Barcelona, Stradivarius is an international women and men fashion brand. The brand has quickly grown into a fashion empire and worn by Spanish influencers during every season.
3) Bershka
7883 mentions. Ranking third in most mentioned brands by Spanish influencers is our beloved Bershka. Bershka “presents itself as a reference point for fashion targeting this increasingly demanding public” (source). Bershka targets young adventurous people and proves this to be true with their increasing number of creative influencer reach.
2) Mango
8372 mentions. Alexa, Where is the closest Mango near me? Lucky for us, there are around 850 Mango Stores in 81 different countries. Based in Barcelona, Mango designs clothing and accessories for both women and men at an affordable price. No wonder it is so widely adored.
1) Zara
29934 mentions. To shop at Zara, or to shop at Zara. Reaching close to 30,000 mentions by Spanish influencers alone, it is clear that Zara is a fashion powerhouse. Known as a fast-fashion staple founded in Spain, influencers love to represent Zara in their #ootd looks. Don’t believe us? Take Gala Gonzalez’s word for it. Spain’s beloved designer, blogger and DJ, loves to rock a Zara piece in many of her outfits with features on her blog, Amlul. Now, time to go scavenge through all the racks at Zara for the greatest summer looks.
