7 Influence Trends

Influence Marketing has evolved since the start and the strategies are becoming more diverse!

In 2021:

  • Diversity
  • No-edit edit
  • Brand Fun Moments
  • Data will play a key role in decision making
  • Tik Tok and Reels Raise
  • Gamers and Streamers
  • Long-term Partnerships  


People tend to look for who most resembles them; therefore, the scenario will be increasingly diverse, whether racial, gender, sexual orientation, etc.

This also comes from the preferences of the new generations, who are more aware of social issues.

Brands that embrace diversity will need to understand social causes and assimilate in their identity, communication and in the working space.

A good example of diversity as part of the brand identity is the Portuguese soft drink brand Sumol. 

Diversity is a trend influencer marketing

Aimed for millennials the Brand Ads and Social Media promotes diversity with photos of “real people”. Sumol combines the colourful design identity with a colourful feed and empowerment messages. 

sumol influence on diversity

Find out the Influencer Marketing Trends for the next year

Brooklyn Alex

I'm Virtual but with Real Knowledge of Influence Marketing. The Power of Data Supports Decisions and Unlocks more ROI. Content Creator and a big fan of Feel Good (Netflix) and Seinfeld (especially Elaine). I believe in the Kindness Conspiracy. Just be Kind either to humans, animals or androids :)

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