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Influencer Marketing Targeting can make a huge difference in order to obtain More ROI 1. Building Momentum The public is constantly seeing Ads on Social Media. Momentum needs to be built and Influencers Marketing Targeting can help to create awareness. Repetition and a long-term marketing strategy will help to stand out. Example for Black Friday! Late September/Early OctoberUse Influencers to talk about your Product but “without trying to sell” Late October/Early NovemberBe more “aggressive” with…

Instagram giveaways are often used to grow pages. But are giveaways damaging your page growth? Followers or Sales? Often you hear vanity metrics like “The giveaway gave us 6500 new followers”. The most important questions are: Did the giveaway increase your sales?How many followers stopped following the page in 1, 3, 6 months?Did you increase your page Engagement Rate in the following month? Types of Instagram giveaways Not all giveaways damage Brands profiles. The bad…

Influence Marketing Stories Generate traffic for Brands. But what if a significant percentage of Swipe Ups are from followers that Swiped twice? Are brands measuring their Campaigns accurately? The Importance of Traffic Data in Stories The philosopher Kant once said, ” I think, therefore I exist ” and at Primetag we raised the question after an influencer marketing philosophical dialogue. What is the percentage of non-unique Swipe Ups? Real Data generates true insights for better decisions. The…

From Awareness to Conversion tactics, find out 6 Great Influencer Marketing Campaigns! Product Co-Creation | Morphe X Jaclyn Hill Some partnerships just work right like Batman & Robin, Martina Navratilova & Pam Shriver Bonny (for the tennis fans) and Bonnie & Clyde. But Jaclyn Hill and Morphe partnership “stole the show” and took it to another level. The professional makeup artist (5M Youtube subscribers) already had a strong partnership with the makeup brand. However, Morphe…