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Under the influence

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When you are planning your influencer marketing campaings, you need to make sure you are reaching the right audience. Here’s how to do it the easy way. TL;DR: Any marketing campaign needs to reach its target audience, and influencer marketing is no different.Ensuring the selected influencers reach the target audience is key for successDoing it manually is not easy, and it becomes harder as you scale Primetag has a tool to make that accurate, quick and…

The digital ad spend for 2019 is estimated at a staggering 300 billion EUR. That is roughly half of all the ad spend in the World combined. Google is the largest ad seller in the World, accounting for 93 billion EUR, close to one-third of the entire digital ad spend. Facebook is second, with almost 61 billion EUR. Which means these two internet juggernauts account for almost half of the money spent on online advertising,…

16-year-old environmental activist Greta Thunberg gained international recognition through her campaigns on climate change in 2019. From school strikes to notorious speeches, her palpable influence is well on the way to generating awareness on climate change, particularly amongst the younger audience. The inevitable question: Would it have been possible for Greta to amplify her message on such a grand scale without the viral nature of social media? Social media has opened up an invaluable meeting…

What if I told you there’s a social network with more than 700 million users you never heard of? We have all heard about WeChat and Line. More recently, TikTok has become the hot-new-thing, amassing millions of users and effectively crossing the threshold between Asia and the West. However, another player has been quietly rising, and is on the verge of becoming one of the biggest social networks in the World. Meet Kuaishou, a Chinese…

Whether you’re a marketeer looking to grow your brand or just wondering how to become Instagram famous, here are the good, the bad and the ugly methods for increasing followers on Instagram. Influencer Marketing is here to stay. What seemed like a ‘fleeting trend’ has now evolved into a sophisticated technique with its own rules, processes and metrics for evaluation. However, the market is still on a journey to reach its full potential. Some Instagram…

Dentsu Aegis Network, El Corte Inglés and YouPlanet, among other influence marketing references, claimed for professionalism at Primetag’s official arrival in Spain. Primetag has officially landed in Spain! To celebrate the occasion, several representatives of the influence marketing industry joined us to discuss the steps needed towards the professionalization of the industry. André Freire Andrade, CEO Iberia & SSAfrica of Dentsu Aeguis Network, at #RealFollowers by Primetag. One of the protagonists during our launch event…

After our successful Spain launch event in Barcelona, Primetag once again brought together leaders and experts to provide valuable insight and discuss the status of influencer marketing for Spain in 2019 and beyond. Primetag, along with experts from CARAT, YouPlanet and more, hosted our highly anticipated #RealFollowers event in Madrid at ESPACIO CÓMO. Brands, agencies, agents and influencers networked and engaged with the industry’s leading marketing experts. Hosted by ESADE’s professor Franc Carreras, it was…

Buying followers on Instagram isn’t exactly fresh news but this phenomena has been disregarded as something of lesser importance. The New York Times was the first major news outlet to cover it in depth in a January 2018 article: The Follower Factory The Times reviewed business and court records showing that Devumi has more than 200,000 customers, including reality television stars, professional athletes, comedians, TED speakers, pastors and models. In most cases, the records show,…

Does the value of professional athletes go beyond their athletic talent? FC Barcelona sees Neymar Jr as a strategic signing. In today’s digital era, people in the spotlight are involved in much more than just one outlet for exposure and success. For example, professional athletes are no longer known solely for their athletic talent. Athletes are becoming immensely valuable to teams, brands, and agencies due to the rapid rise of social media. Athletes, such as…

What exactly is IGTV and what do you need to know, one year after its launch? Instagram Television, nicknamed IGTV, is a new application, separate from the Instagram app that allows user to post videos that are up to one hour long. However, users can access IGTV from their own Instagram and watch the variety of channels provided. IGTV channels range from those created by the accounts followed and also through recommendations based on user’s…