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March 2020

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‘Coronavirus means isolation. And isolation means social media’ If your work in the marketing field, you probably already know that Covid-19 has led to a significant increase in Digital Media consumption. People are confined at home, all outdoor advertising and physical selling channels have disappeared. As such, many companies have redistributed their budget and moved it into social media, most of them choosing to partner with content creators. But, why? Here are the main reasons why influencer…

The novel coronavirus is undoubtedly affecting the economy. But does this mean the end of the world? Far from trying to capitalize on the situation that we are going through right now, companies must accept this new reality and adapt their marketing strategies to the new-established consumer behaviors. With the disappearance of all channels related to live events and conferences, and the ever-growing barriers to physical business, companies’ ability to digitalize their marketing strategy will…

For years now companies in the beauty industry have been trying to achieve viral success through carefully blended influencer marketing campaigns. Today we will be looking into the brands who got that critical formula just right. Keep scrolling to learn more about the 3 game-changing influencer marketing campaigns that revolutionized the beauty industry. We will be taking a close examination into what made their content so appealing, what ingredients were involved in their recipe for…

Spanish influencers prefer Spanish or European brandsZara, the most mentioned brand, increases in mentions by the second Free tool for tracking brand mentions by influencers now available online Get ready because today we are celebrating the launch of a brand new and ready-to-use tool, exclusively for the Spanish market: Primetag’s first Influencer Marketing Leaderboard. An online platform with rankings featuring the most mentioned brands by a huge range of national influencers. The dynamic lists, which will be…

Two months into the new year, and it seems that 2020 is the year that everyone wants to step-up their influencer marketing game. To give you a kick-start and some healthy inspiration, Primetag will be looking back and reflecting on the most memorable influencer marketing campaigns of the past decade. For years now companies have been trying to achieve viral success through carefully selected influencer marketing campaigns, today we will be highlighting companies who got…