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Interview

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Brothers Jordi and Arnau Puig are the creative minds behind Spain’s biggest TikTok account to date, Jordi Koalitic. The Barcelona based pair have revolutionised the way that photography is presented on social media, and made their content appealing to audiences of all backgrounds. Having devised their own signature style and unique understanding of photography, they are now reaching a massive audience around the world. Before the brother’s explosive social media popularity, Jordi worked as a…

L’Agence has been present in the Portuguese market since 1988. With over 30 years of experience, they represent people in 4 different areas: Models, Talents, Commercial and Kids. Vanessa Carmo has been working in talent agency L’Agence since 2005, working with Portuguese celebrities such as Raquel Strada, Jessica Athayde and Vanessa Martins. Having been with the company for 15 years, Carmo describes her time at L’Agence, from the early days of social media to the…

Aitana and Paula, also known as Twin Melody, are the identical twins behind one of the most followed Spanish TikTok accounts. They joined the platform back when it was under the domain of Musical.ly and TikTok was a shy trend in Spain. Today, their short-clip videos are being followed by 11M people -solely on TikTok-, they overpass a million followers on Instagram and gather 1,5M subscribers on Youtube. At the young age of twenty-two, Editorial…

Multiópticas has successfully shifted from a 40 years-old traditional retail store to one of the most prominent online eyewear companies. Aurora Iglesias, Influencer Coordinator at Multiópticas, joined the Spanish brand less than a year ago. Since then, she has been building and implementing the influencer marketing strategy of the leading company in the optical industry. Thanks to partnerships with influencers such as Laura Escanes and Logan G, they have now grown to be one of…

Real Madrid fan Delantero09, is seemingly one of the most popular Spanish Youtubers. His unique football tutorials have gathered over 2.7 million subscribers and many more followers across all the major social media platforms. Today, working with Spanish influencer agency YouPlanet, Delantero is collaborating with international brands, such as Adidas, Puma and Nike. On top of this, Jesús has featured football superstars like Cristiano Ronaldo, Messi and James Rodríguez in his videos. We spoke to Delantero…

Creative, enthusiastic and passionate, Daniela Rodríguez is no stranger to the world of Influencer Marketing. She founded the Instagrammer agency Soy Olivia in 2015, when influencer marketing was still perceived as a passing fad among Spanish marketeers. Four years later, Daniela is a reference point to the national Influencer Marketing industry, representing, among others, María Pombo, Grace Villarreal and María Fernández-Rubíes. She is also the strategic mind behind OnceUno, a creative agency dedicated to branded…

Founder & Creative Director of Laagam and influencer Inés Arroyo has achieved great success at a young age. Primetag interviewed her at the #RealFollowers event in Barcelona. We spoke about entrepreneurship, innovation and what makes a good influencer good. In 2016, Arroyo created a women’s fashion brand in Barcelona, Laagam, coming from the Swedish saying Lagom meaning, “Neither a lot nor a little”. In addition to her successful brand, she has had her hands in a…