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Opinion

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We’ve all read it somewhere. Instagram is hiding likes count on posts. Now what? What will happen to influencers? How is this going to impact the Influence Marketing industry? How will brands select influencers? How will influencers be noted? I work for Primetag, a SAAS company that develops tools to transform influencer marketing. It is a collaborative platform designed for influencers, agencies and brands to work together in a scalable, simple and data-driven way. We…

Influencer audience insights is critical information to plan successful campaigns. Are you sure you’re using real data? Understanding influencers’ data Each influencer has access to the analytic information of their social networks, whether we’re talking about a blog, Instagram account or a Youtube channel. That is commonly called “private data”. As opposed to other public metrics, such as number of followers, likes, and comments. That private data includes information regarding the location of an influencer’s…

Political campaigns, companies, security agencies, government departments, serious hardware and software failures. By 2017, the media and the general population finally woke up to a hidden reality – cybersecurity. Today, the real reward for hackers is user information. Our data, such as passwords, financial or medical information, addresses and purchase history is all at risk. This information is valuable and it ultimately ends up being sold on the internet’s black market, the “dark web.” What is the…

If brands and companies can be represented by any model, with images produced at random, why should consumers believe that their products and services are unique and special? “We pursue this mission because isolation, inequality, and scarce resources lead us to remove humanity from our art. ‘Stock’ is as much a programmed mentality as it is a category of media. “Death to Stock To me this excerpt sums up a general feeling about the growing use…

I had just entered my teen years when the Use Your Illusion albums were released. I grew up reading everything I could find about Guns N’ Roses, acquiring every bootleg album I could get my hands on and essentially listening over and over to their tunes, much like every other kid my age. You can say that, in a way, we were all followers of Axl, even though the concept of social media was still…

The basic definition of the internet as “a network” is correct but outdated. Today, the digital universe goes beyond the traditional design of the internet. Added to the base, were several other networks to form an increasingly dense and complex digital machine. At the beginning of the digitalization of brands and industries, the strategy was focused on ensuring a presence on the network. A bit like having a stand at a fair or opening a shop in a…