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April 2019

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In the business of delivering dream experiences in an exotic location, the travel industry is quickly learning that social media posts speak louder than paid ads. Long gone is the time of using a printed foldable map in the glove compartment of the car. Young consumers now pick their next destination and organize their trips based on the images they see on Instagram. They type in #… followed by the destination they potentially want to…

As appearing in the feeds of terrestrial people without dropping their wallet becomes mission impossible, brands delegate their messages to opinion makers Content creators already come with a trusted network of followers and therefore provide higher-quality exposure than sponsored posts in brand-owned accounts. Instagram influencers grow brand audience, engage followers, and help build a name. Creating a strong owned media network has never been so close, yet so far. In the effort of giving credit…

Long gone are the days in which the line-up was the only criteria followed to splurge on a music festival. Early bird gets the worm. As children of the financial crisis and the social networks, Portuguese Millennials donโ€™t let finances get the best of their life experiences. In fact, 2.7 million attendants were brought together at the 311 festivals held in Portugal last year (source). Long gone are the days in which the line-up was…