In the business of delivering dream experiences in an exotic location, the travel industry is quickly learning that social media posts speak louder than paid ads.
Long gone is the time of using a printed foldable map in the glove compartment of the car. Young consumers now pick their next destination and organize their trips based on the images they see on Instagram. They type in #… followed by the destination they potentially want to explore.
Tourism institutions caught on to the new era of travel and yearn to leak their city, town or village into the right feeds. In the business of delivering dream experiences in an exotic location, the travel industry is quickly learning that social media posts speak louder than paid ads.
As summer 2019 approaches, Primetag presents the most mentioned Spanish cities – by influencers – on Instagram as a guide to help choose your next Spanish destination.
The following ranking of ‘Best Spanish destinations’ is part of the ‘Social Influence Report Spain 2018 by Primetag’ [available for download]. We have analyzed 6.221 Spanish influencer accounts and 1,3 millions of publications. The first general and industry analysis of the most influential Spanish Instagram accounts, their contents, and behavior during 2018.
3538 mentions. Our final most mentioned Spanish destination goes to the exotic Murcia, Spain. Take in all the wine, culture, seaside, and adventures for the whole weekend, or however long you would like. In the end, you cannot go wrong.
9º Palma de Mallorca
4247 mentions. Oh me, oh Mallorca. Located in the east of Spain, the water is incredibly blue and Instagrammable thanks to the specific algae in the water and seabed. With breathtaking beaches and unimaginable caves, Mallorca is highly loved and highly visited, for obvious reasons.
4345 mentions. Marbella and luxury have been going hand in hand for many decades, and today is no exception. World-famous tourist destination, this city in Costa del Sol has every luxury the rich and famous may afford. Expect jewelry stores, expensive cars and huge boats when walking around Puerto Banús, the most opulent marina along the Spanish coastlines.
5816 mentions. Sunset over the Ebro River in Zaragoza invites to have a walk along its riverbanks and bridges. Capital of Aragon, autonomous community of northeastern Spain, Zaragoza is also home to the ‘Pilarica’: for a week, the city comes alive with music, parades, flowers, and theatre in honor of the Virgin of Pilar.
6028 mentions. Particularly known for its lively nightlife and endless nights, Ibiza offers much more than DJ-led dance floors. You can leave behind the most festive and lively side of the islands to be immersed in the less known, more primitive and genuine natural spots. Welcome to the not-so-hidden Mediterranean gem, where, season after season, luxurious eccentricities meet the hippies.
7607 mentions. Dreamlike Coastal Town. There are so many reasons to pack up your bags and spontaneously head to Malaga for a weekend (or longer). Coming in as fifth for most mentioned Spanish destinations on Instagram, Malaga is a beloved, quaint Spanish town that is just continuing to grow in popularity.
8911 mentions. Flamenco dancing, tapas, toros and everything in between. Sevilla is the fourth most mentioned Spanish city with 8,911 mentions. Whether you travel by train, plane, or car it is one of the hottest Spanish destinations right now that you don’t want to miss out on.
9982 mentions. Our third most Instagrammed spot in Spain goes to Valencia. Valencia may be the birthplace of Paella, but that isn’t even the largest attraction, so you know the city must be magical. Valencia is a “must-see” this summer.
36800 mentions. Mi Amor, Barcelona. Our next most mentioned Spanish destination is Barcelona. Whether you are a frequent visitor or first-timer, there never seems to be enough time spent in Barcelona.
65345 mentions. From vibrant nightlife to breathtaking sights, Madrid is our most mentioned Spanish destination on Instagram. Influencers such as @maria.abajo recommend soaking in all the incredible architecture and busy streets during your memorable visit.
If you are here for Spanish-related content, you will also enjoy ‘10 Most Mentioned Fashion Brands by Spanish Influencers on Instagram‘