Category

Research

Category

An international coffee brand wanted to implement an influencer marketing campaign for the launch of a new product in Portugal. In doing so, the Portuguese branch encountered various issues, ranging from a lack of control on insights to having no playbook, as well as finding it hard to measure ROI. Whilst some of the difficulties were an unsurprising set back for the brand, it was evident for them that influencer marketing has a lot of…

The Vine days are over. A look into the transition from Vine to Youtube.    Nowadays, the ways to create video content are limitless. There are a multitude of social media sites that just keep growing, however none have been as successful as Youtube. In 2005, Youtube was created to allow people to share videos with the rest of the world. Youtube had great success with the launch of their platform. However, they gained even…

Instagram is one of the most vital channels for promotion and sales within the marketing industry. In recent years, the palpable shift from personal to entrepreneurial use has allowed for many business ventures, as brands and influencers continue to collaborate. Now more than ever, Portuguese companies need access to legitimate and reliable information provided by experts in the digital sector. Primetag has produced the Social Influence Report Portugal 2018 as a response to the lack…

Instagram is one of the most vital channels for promotion and sales within the marketing industry. In recent years, the palpable shift from personal to entrepreneurial use has allowed for many business ventures as brands and influencers continue to collaborate. Now more than ever, Spanish companies need access to legitimate and reliable information provided by experts in the digital sector. The Social Influence Report Spain 2018 has been produced as a response to the lack…