Category

Research

Category

Often seen as unnecessary stakeholders by brands, talent managers and agencies are downgraded to being a trivial part of the influencer marketing industry. When in actuality, they play a crucial role in the professionalization of the business and ecosystem. First of all, let’s go ahead and open our Influencer Marketing Glossary to understand what it really means to be a talent manager. Talent managers act on behalf of their respective clients and work on seizing…

You’ve heard of ‘Got Milk’? Now Get Ready for ‘Got Influence’? Check HERE which are the most mentioned brands on Instagram by Portuguese influencers. A lot is going on this month and Primetag hopes that everyone is safe and healthy at this time. We would like to take this inflection point as an opportunity to answer some of the questions you have always had. How influential is my brand? How influential are my competitors? Why…

Spanish influencers prefer Spanish or European brandsZara, the most mentioned brand, increases in mentions by the second Free tool for tracking brand mentions by influencers now available online Get ready because today we are celebrating the launch of a brand new and ready-to-use tool, exclusively for the Spanish market: Primetag’s first Influencer Marketing Leaderboard. An online platform with rankings featuring the most mentioned brands by a huge range of national influencers. The dynamic lists, which will be…

An international coffee brand wanted to implement an influencer marketing campaign for the launch of a new product in Portugal. In doing so, the Portuguese branch encountered various issues, ranging from a lack of control on insights to having no playbook, as well as finding it hard to measure ROI. Whilst some of the difficulties were an unsurprising set back for the brand, it was evident for them that influencer marketing has a lot of…

Instagram is one of the most vital channels for promotion and sales within the marketing industry. In recent years, the palpable shift from personal to entrepreneurial use has allowed for many business ventures, as brands and influencers continue to collaborate. Now more than ever, Portuguese companies need access to legitimate and reliable information provided by experts in the digital sector. Primetag has produced the Social Influence Report Portugal 2018 as a response to the lack…

Instagram is one of the most vital channels for promotion and sales within the marketing industry. In recent years, the palpable shift from personal to entrepreneurial use has allowed for many business ventures as brands and influencers continue to collaborate. Now more than ever, Spanish companies need access to legitimate and reliable information provided by experts in the digital sector. The Social Influence Report Spain 2018 has been produced as a response to the lack…