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October 2019

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Whether you’re a marketeer looking to grow your brand or just wondering how to become Instagram famous, here are the good, the bad and the ugly methods for increasing followers on Instagram. Influencer Marketing is here to stay. What seemed like a ‘fleeting trend’ has now evolved into a sophisticated technique with its own rules, processes and metrics for evaluation. However, the market is still on a journey to reach its full potential. Some Instagram…

We’ve all read it somewhere. Instagram is hiding likes count on posts. Now what? What will happen to influencers? How is this going to impact the Influence Marketing industry? How will brands select influencers? How will influencers be noted? I work for Primetag, a SAAS company that develops tools to transform influencer marketing. It is a collaborative platform designed for influencers, agencies and brands to work together in a scalable, simple and data-driven way. We…

If you wish to work with Influencer Marketing (IM) in a serious, structured way there’s no escaping from defining the right goals for your campaign. Think about it – you use campaign goals for your AdWords and Facebook Ads, so why shouldn’t you be using that in your Influencer Marketing strategy? ⚠️DisclaimerPrimetag is a ROI measurement platform designed for the Influencer Marketing industry. Primetag does not implement IM campaigns neither manages influencers. This article covers: Influencer…

Influencer audience insights is critical information to plan successful campaigns. Are you sure you’re using real data? Understanding influencers’ data Each influencer has access to the analytic information of their social networks, whether we’re talking about a blog, Instagram account or a Youtube channel. That is commonly called “private data”. As opposed to other public metrics, such as number of followers, likes, and comments. That private data includes information regarding the location of an influencer’s…