March 2021


Influence Marketing Stories Generate traffic for Brands. But what if a significant percentage of Swipe Ups are from followers that Swiped twice? Are brands measuring their Campaigns accurately? The Importance of Traffic Data in Stories The philosopher Kant once said, ” I think, therefore I exist ” and at Primetag we raised the question after an influencer marketing philosophical dialogue. What is the percentage of non-unique Swipe Ups? Real Data generates true insights for better decisions. The…