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January 2020

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Aitana and Paula, also known as Twin Melody, are the identical twins behind one of the most followed Spanish TikTok accounts. They joined the platform back when it was under the domain of Musical.ly and TikTok was a shy trend in Spain. Today, their short-clip videos are being followed by 11M people -solely on TikTok-, they overpass a million followers on Instagram and gather 1,5M subscribers on Youtube. At the young age of twenty-two, Editorial…

At Primetag, besides producing and publishing our own research, we’re also avid readers of all types of guides and studies that can cast some light into this fast growing new marketing discipline. There’s plenty of free content about Influencer Marketing on the web – and that’s good news. This industry suffers from a lack of standard procedures, benchmarks and a coherent framework. Marketers struggle to work with Influencers in a professional, measurable and scalable way.…

Multiópticas has successfully shifted from a 40 years-old traditional retail store to one of the most prominent online eyewear companies. Aurora Iglesias, Influencer Coordinator at Multiópticas, joined the Spanish brand less than a year ago. Since then, she has been building and implementing the influencer marketing strategy of the leading company in the optical industry. Thanks to partnerships with influencers such as Laura Escanes and Logan G, they have now grown to be one of…