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June 2020

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Often seen as unnecessary stakeholders by brands, talent managers and agencies are downgraded to being a trivial part of the influencer marketing industry. When in actuality, they play a crucial role in the professionalization of the business and ecosystem. First of all, let’s go ahead and open our Influencer Marketing Glossary to understand what it really means to be a talent manager. Talent managers act on behalf of their respective clients and work on seizing…

Getting to grips with all the lingo flying around our platform can be complicated and confusing at times. So we would like to take the opportunity for you to get to know our platform and all the keywords and phrases better, with our ultimate Primetag glossary. Previously, we published a glossary of all the crucial influencer marketing buzzwords you need to know, this time we are here to dish up and dissect all the terminology…