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July 2019

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Dentsu Aegis Network, El Corte Inglés and YouPlanet, among other influence marketing references, claimed for professionalism at Primetag’s official arrival in Spain. Primetag has officially landed in Spain! To celebrate the occasion, several representatives of the influence marketing industry joined us to discuss the steps needed towards the professionalization of the industry. André Freire Andrade, CEO Iberia & SSAfrica of Dentsu Aeguis Network, at #RealFollowers by Primetag. One of the protagonists during our launch event…

Founder & Creative Director of Laagam and influencer Inés Arroyo has achieved great success at a young age. Primetag interviewed her at the #RealFollowers event in Barcelona. We spoke about entrepreneurship, innovation and what makes a good influencer good. In 2016, Arroyo created a women’s fashion brand in Barcelona, Laagam, coming from the Swedish saying Lagom meaning, “Neither a lot nor a little”. In addition to her successful brand, she has had her hands in a…

Political campaigns, companies, security agencies, government departments, serious hardware and software failures. By 2017, the media and the general population finally woke up to a hidden reality – cybersecurity. Today, the real reward for hackers is user information. Our data, such as passwords, financial or medical information, addresses and purchase history is all at risk. This information is valuable and it ultimately ends up being sold on the internet’s black market, the “dark web.” What is the…

Does the value of professional athletes go beyond their athletic talent? FC Barcelona sees Neymar Jr as a strategic signing. In today’s digital era, people in the spotlight are involved in much more than just one outlet for exposure and success. For example, professional athletes are no longer known solely for their athletic talent. Athletes are becoming immensely valuable to teams, brands, and agencies due to the rapid rise of social media. Athletes, such as…

If brands and companies can be represented by any model, with images produced at random, why should consumers believe that their products and services are unique and special? “We pursue this mission because isolation, inequality, and scarce resources lead us to remove humanity from our art. ‘Stock’ is as much a programmed mentality as it is a category of media. “Death to Stock To me this excerpt sums up a general feeling about the growing use…

I had just entered my teen years when the Use Your Illusion albums were released. I grew up reading everything I could find about Guns N’ Roses, acquiring every bootleg album I could get my hands on and essentially listening over and over to their tunes, much like every other kid my age. You can say that, in a way, we were all followers of Axl, even though the concept of social media was still…

What exactly is IGTV and what do you need to know, one year after its launch? Instagram Television, nicknamed IGTV, is a new application, separate from the Instagram app that allows user to post videos that are up to one hour long. However, users can access IGTV from their own Instagram and watch the variety of channels provided. IGTV channels range from those created by the accounts followed and also through recommendations based on user’s…

The basic definition of the internet as “a network” is correct but outdated. Today, the digital universe goes beyond the traditional design of the internet. Added to the base, were several other networks to form an increasingly dense and complex digital machine. At the beginning of the digitalization of brands and industries, the strategy was focused on ensuring a presence on the network. A bit like having a stand at a fair or opening a shop in a…

The Vine days are over. A look into the transition from Vine to Youtube.    Nowadays, the ways to create video content are limitless. There are a multitude of social media sites that just keep growing, however none have been as successful as Youtube. In 2005, Youtube was created to allow people to share videos with the rest of the world. Youtube had great success with the launch of their platform. However, they gained even…