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At Primetag, besides producing and publishing our own research, we’re also avid readers of all types of guides and studies that can cast some light into this fast growing new marketing discipline. There’s plenty of free content about Influencer Marketing on the web – and that’s good news. This industry suffers from a lack of standard procedures, benchmarks and a coherent framework. Marketers struggle to work with Influencers in a professional, measurable and scalable way.…

If you wish to work with Influencer Marketing (IM) in a serious, structured way there’s no escaping from defining the right goals for your campaign. Think about it – you use campaign goals for your AdWords and Facebook Ads, so why shouldn’t you be using that in your Influencer Marketing strategy? ⚠️DisclaimerPrimetag is a ROI measurement platform designed for the Influencer Marketing industry. Primetag does not implement IM campaigns neither manages influencers. This article covers: Influencer…