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Ah influencer marketing, in some ways the baby of the digital marketing world, having its own set of words and phrases that many marketers are not so familiar with yet. On top of that, there is an array of confusion around the exact meaning of the words and how they should be used, many of which are being used incorrectly or interchangeably. It’s really hard to keep up! But don’t worry we’ve got you covered…

So is your workflow a little bit stagnant right now? and you have more free time than you know what to do with? If you are like many of the population right now; hibernating in your room and the most exercise you get is walking from your bedroom to the fridge. First of all, I can relate, second of all, this time spent inside 4 four walls doesn’t have to be all bad. So why…

At Primetag, besides producing and publishing our own research, we’re also avid readers of all types of guides and studies that can cast some light into this fast growing new marketing discipline. There’s plenty of free content about Influencer Marketing on the web – and that’s good news. This industry suffers from a lack of standard procedures, benchmarks and a coherent framework. Marketers struggle to work with Influencers in a professional, measurable and scalable way.…

If you wish to work with Influencer Marketing (IM) in a serious, structured way there’s no escaping from defining the right goals for your campaign. Think about it – you use campaign goals for your AdWords and Facebook Ads, so why shouldn’t you be using that in your Influencer Marketing strategy? ⚠️DisclaimerPrimetag is a ROI measurement platform designed for the Influencer Marketing industry. Primetag does not implement IM campaigns neither manages influencers. This article covers: Influencer…