The Vine days are over. A look into the transition from Vine to Youtube.
Nowadays, the ways to create video content are limitless. There are a multitude of social media sites that just keep growing, however none have been as successful as Youtube. In 2005, Youtube was created to allow people to share videos with the rest of the world. Youtube had great success with the launch of their platform. However, they gained even more users when, video content application, Vine closed their platform.
Vine was a video social media platform launched in June 2012 that grew spectacularly. Users loved to use it to create and to watch the famous six-seconds videos.
Our original beta had something like 10 or 15 people on it, and even with that small group we started to see experimentation pretty early on.”Dom Hofmann
By October 2012, Twitter acquired Vine. It officially released its free application in January of 2013. It became a wild success and allowed content creators to gain popularity and have a presence in popular culture. It’s video sharing tool gave immense visibility to the platform.
Creators envisioned Vine to be an everyday video sharing platform. However, within weeks, they realized this was not the direction the application was taking. ‘Vine culture’ quickly became one of creativity and experimentation. Content creators, nicknamed ‘Viners’ quickly gained a large following on all platforms, allowing them to step into influencer marketing.
In October 2016, Twitter announced that Vine would be shutting down within the next months. While the application had wild success, it “failed to keep pace as competitors added features” (source).
In a crisis to find a new platform, many ‘viners’ made the transition to Youtube. Youtube allowed these artists to still create content, but they had to make adjustments. For instance, content creators could no long rely on a six second, witty skit to gain them followers. Youtube allows artists to create longer, more personal videos that require talented creativity and originality.
If you’re into video platforms, you can read about “The Rise of Instagram TV“.