Real Madrid fan Delantero09, is seemingly one of the most popular Spanish Youtubers. His unique football tutorials have gathered over 2.7 million subscribers and many more followers across all the major social media platforms.
Today, working with Spanish influencer agency YouPlanet, Delantero is collaborating with international brands, such as Adidas, Puma and Nike. On top of this, Jesús has featured football superstars like Cristiano Ronaldo, Messi and James Rodríguez in his videos.
We spoke to Delantero at our #RealFollowers event in Madrid. Keep scrolling to find out more about him and his professional career as a content creator.
Jesús, you are now one of the most followed Spanish YouTubers, why did you initially choose Youtube as your main social media platform?
My preference wasn’t Youtube, but the video format. Essentially, one day my mum gave me a camera as a gift to take to football training and games. I recorded and uploaded videos online, with the pure intention of having fun.
After that, I started looking at the positive response I got on Youtube: a lot of people who loved football as much as I were actively interacting with my videos. From that point, I started to professionalize my content and take this whole process more seriously: it went from being a hobby to a job, so I decided to solely invest my time into Youtube.
What are your criteria when it comes to choosing a brand to collaborate with?
The most important thing for me is to make sure that the collaboration is ‘clean’; in other words, there needs to be a direct link between what I do and the brand’s activity. For example, it is a lot easier for me to organically include a sports brand in my content as opposed to a brand from any other industry. It is ultimately a lot more interesting for my audience.
My objective is that people don’t look at my content as advertising, but as organic advice that can provide them with help in decision making.
In what way has your work changed since you first started posting videos?
At first, I didn’t see this type of work as a job, it was more of a hobby. My filming was very amateur as I often filmed with my friend, using my phone camera. Bit by bit, I noticed that the industry was evolving and that I needed to evolve with it. I started to invest: first I bought a camera, and later I ended up with a tripod, we started filming in football fields and trying to get the best video shots. I definitely began to care more about things that I previously failed to consider.
When you realize that this is something that can essentially put food on the table, and above all, something that is important to you, it quickly changes from being a hobby to a job.
Why do you think that superstar athletes, such as CR7, agree to be in your videos?
All famous athletes are just normal people. Even though they are often viewed as untouchable when they are playing on the pitch or sometimes even bragging about their achievements, not many see them for who they are. Working with us gives them an opportunity for the general public to see their more human and personal side, which they can share in our videos.
Ultimately, we reduce the pressure that comes with critical press conferences and matches, allowing them to be themselves. Some may say that working with us also helps them ‘clean’ their image and brings them closer to the younger generations.
What role does YouPlanet play in your life as an influencer? How has it influenced your career in Social Media and offline?
YouPlanet is my agency, finding them and being able to work with them is one of the most important occurrences that has happened to me since becoming a Youtuber. If it wasn’t for them, I wouldn’t be working with 90% of the brands I now work with. On top of this, I wouldn’t have evolved so much as a person and a Youtuber. They have also given me valuable advice when it comes to negotiating fees with brands.
At the end of the day, knowing how to negotiate when it comes to advertising is something that takes a long time to learn how to do it. I owe them a lot for what I have today. I am extremely grateful.
Delantero09 participated in the #RealFollowers Madrid panel on ‘How to value an Influencer’. Learn more about the event in the link below. Also, stay tuned to our social media channels to learn about future events first hand.
