Some Influencers & Content Creators you can‘t miss in 2021!

Influence Marketing has evolved since the start and the strategies are becoming more diverse! In 2021: DiversityNo-edit editBrand Fun MomentsData will play a key role in decision makingTik Tok and Reels RaiseGamers and StreamersLong-term Partnerships Diversity People tend to look for who most resembles them; therefore, the scenario will be increasingly diverse, whether racial, gender, sexual orientation, etc. This also comes from the preferences of the new generations, who are more aware of social issues.…

‘Coronavirus means isolation. And isolation means social media’ If your work in the marketing field, you probably already know that Covid-19 has led to a significant increase in Digital Media consumption. People are confined at home, all outdoor advertising and physical selling channels have disappeared. As such, many companies have redistributed their budget and moved it into social media, most of them choosing to partner with content creators. But, why? Here are the main reasons why influencer…

The novel coronavirus is undoubtedly affecting the economy. But does this mean the end of the world? Far from trying to capitalize on the situation that we are going through right now, companies must accept this new reality and adapt their marketing strategies to the new-established consumer behaviors. With the disappearance of all channels related to live events and conferences, and the ever-growing barriers to physical business, companies’ ability to digitalize their marketing strategy will…

For years now companies in the beauty industry have been trying to achieve viral success through carefully blended influencer marketing campaigns. Today we will be looking into the brands who got that critical formula just right. Keep scrolling to learn more about the 3 game-changing influencer marketing campaigns that revolutionized the beauty industry. We will be taking a close examination into what made their content so appealing, what ingredients were involved in their recipe for…

Two months into the new year, and it seems that 2020 is the year that everyone wants to step-up their influencer marketing game. To give you a kick-start and some healthy inspiration, Primetag will be looking back and reflecting on the most memorable influencer marketing campaigns of the past decade. For years now companies have been trying to achieve viral success through carefully selected influencer marketing campaigns, today we will be highlighting companies who got…

From Kylie Jenner selling her stake in cosmetics to Instagram hiding likes, the events that marked the Influencer Marketing Industry in 2019 As the year is coming to an end, we are here to fill you in on some of the influencer marketing headlines you may have missed. From Kylie Jenner selling her stake in cosmetics to Instagram hiding likes, these are just some of the events that marked the industry. Which headline do you…

In the business of delivering dream experiences in an exotic location, the travel industry is quickly learning that social media posts speak louder than paid ads. Long gone is the time of using a printed foldable map in the glove compartment of the car. Young consumers now pick their next destination and organize their trips based on the images they see on Instagram. They type in #… followed by the destination they potentially want to…

As appearing in the feeds of terrestrial people without dropping their wallet becomes mission impossible, brands delegate their messages to opinion makers Content creators already come with a trusted network of followers and therefore provide higher-quality exposure than sponsored posts in brand-owned accounts. Instagram influencers grow brand audience, engage followers, and help build a name. Creating a strong owned media network has never been so close, yet so far. In the effort of giving credit…