Access the UK Influencer Marketing Leaderboard HERE. May 2020 shows the highest amount of brand mentions by UK influencers on InstagramBrand mentions more than doubled from January to May, with a 123% increasePretty little thing, Zara and Asos are three of the most mentioned brands in the UK during Q1 2020 From the beginning of the year up until now, UK influencers have more than doubled the number of brand mentions on Instagram, as reported…
Often seen as unnecessary stakeholders by brands, talent managers and agencies are downgraded to being a trivial part of the influencer marketing industry. When in actuality, they play a crucial role in the professionalization of the business and ecosystem. First of all, let’s go ahead and open our Influencer Marketing Glossary to understand what it really means to be a talent manager. Talent managers act on behalf of their respective clients and work on seizing…
‘Coronavirus means isolation. And isolation means social media’ If your work in the marketing field, you probably already know that Covid-19 has led to a significant increase in Digital Media consumption. People are confined at home, all outdoor advertising and physical selling channels have disappeared. As such, many companies have redistributed their budget and moved it into social media, most of them choosing to partner with content creators. But, why? Here are the main reasons why influencer…
The novel coronavirus is undoubtedly affecting the economy. But does this mean the end of the world? Far from trying to capitalize on the situation that we are going through right now, companies must accept this new reality and adapt their marketing strategies to the new-established consumer behaviors. With the disappearance of all channels related to live events and conferences, and the ever-growing barriers to physical business, companies’ ability to digitalize their marketing strategy will…
L’Agence has been present in the Portuguese market since 1988. With over 30 years of experience, they represent people in 4 different areas: Models, Talents, Commercial and Kids. Vanessa Carmo has been working in talent agency L’Agence since 2005, working with Portuguese celebrities such as Raquel Strada, Jessica Athayde and Vanessa Martins. Having been with the company for 15 years, Carmo describes her time at L’Agence, from the early days of social media to the…
Whether you’re a marketeer looking to grow your brand or just wondering how to become Instagram famous, here are the good, the bad and the ugly methods for increasing followers on Instagram. Influencer Marketing is here to stay. What seemed like a ‘fleeting trend’ has now evolved into a sophisticated technique with its own rules, processes and metrics for evaluation. However, the market is still on a journey to reach its full potential. Some Instagram…
Dentsu Aegis Network, El Corte Inglés and YouPlanet, among other influence marketing references, claimed for professionalism at Primetag’s official arrival in Spain. Primetag has officially landed in Spain! To celebrate the occasion, several representatives of the influence marketing industry joined us to discuss the steps needed towards the professionalization of the industry. André Freire Andrade, CEO Iberia & SSAfrica of Dentsu Aeguis Network, at #RealFollowers by Primetag. One of the protagonists during our launch event…
From Kylie Jenner selling her stake in cosmetics to Instagram hiding likes, the events that marked the Influencer Marketing Industry in 2019 As the year is coming to an end, we are here to fill you in on some of the influencer marketing headlines you may have missed. From Kylie Jenner selling her stake in cosmetics to Instagram hiding likes, these are just some of the events that marked the industry. Which headline do you…
Creative, enthusiastic and passionate, Daniela Rodríguez is no stranger to the world of Influencer Marketing. She founded the Instagrammer agency Soy Olivia in 2015, when influencer marketing was still perceived as a passing fad among Spanish marketeers. Four years later, Daniela is a reference point to the national Influencer Marketing industry, representing, among others, María Pombo, Grace Villarreal and María Fernández-Rubíes. She is also the strategic mind behind OnceUno, a creative agency dedicated to branded…
An international coffee brand wanted to implement an influencer marketing campaign for the launch of a new product in Portugal. In doing so, the Portuguese branch encountered various issues, ranging from a lack of control on insights to having no playbook, as well as finding it hard to measure ROI. Whilst some of the difficulties were an unsurprising set back for the brand, it was evident for them that influencer marketing has a lot of…