Multiópticas has successfully shifted from a 40 years-old traditional retail store to one of the most prominent online eyewear companies. Aurora Iglesias, Influencer Coordinator at Multiópticas, joined the Spanish brand less than a year ago. Since then, she has been building and implementing the influencer marketing strategy of the leading company in the optical industry. Thanks to partnerships with influencers such as Laura Escanes and Logan G, they have now grown to be one of…
Real Madrid fan Delantero09, is seemingly one of the most popular Spanish Youtubers. His unique football tutorials have gathered over 2.7 million subscribers and many more followers across all the major social media platforms. Today, working with Spanish influencer agency YouPlanet, Delantero is collaborating with international brands, such as Adidas, Puma and Nike. On top of this, Jesús has featured football superstars like Cristiano Ronaldo, Messi and James Rodríguez in his videos. We spoke to Delantero…
Instagram is one of the most vital channels for promotion and sales within the marketing industry. In recent years, the palpable shift from personal to entrepreneurial use has allowed for many business ventures, as brands and influencers continue to collaborate. Now more than ever, Portuguese companies need access to legitimate and reliable information provided by experts in the digital sector. Primetag has produced the Social Influence Report Portugal 2018 as a response to the lack…
Instagram is one of the most vital channels for promotion and sales within the marketing industry. In recent years, the palpable shift from personal to entrepreneurial use has allowed for many business ventures as brands and influencers continue to collaborate. Now more than ever, Spanish companies need access to legitimate and reliable information provided by experts in the digital sector. The Social Influence Report Spain 2018 has been produced as a response to the lack…