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Jessica Milsom

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Inditex. What is it? Where did it come from? And why do I need to know about it? Now, if this name doesn’t ring a bell with you, then this should jog your memory. Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. Ding ding ding. These brands are making their parent company, Spanish conglomerate Inditex, one of the biggest fashion retailers in the world. In just the first 9 months of 2019…

Getting to grips with all the lingo flying around our platform can be complicated and confusing at times. So we would like to take the opportunity for you to get to know our platform and all the keywords and phrases better, with our ultimate Primetag glossary. Previously, we published a glossary of all the crucial influencer marketing buzzwords you need to know, this time we are here to dish up and dissect all the terminology…

Ah influencer marketing, in some ways the baby of the digital marketing world, having its own set of words and phrases that many marketers are not so familiar with yet. On top of that, there is an array of confusion around the exact meaning of the words and how they should be used, many of which are being used incorrectly or interchangeably. It’s really hard to keep up! But don’t worry we’ve got you covered…

So is your workflow a little bit stagnant right now? and you have more free time than you know what to do with? If you are like many of the population right now; hibernating in your room and the most exercise you get is walking from your bedroom to the fridge. First of all, I can relate, second of all, this time spent inside 4 four walls doesn’t have to be all bad. So why…

You’ve heard of ‘Got Milk’? Now Get Ready for ‘Got Influence’? Check HERE which are the most mentioned brands on Instagram by Portuguese influencers. A lot is going on this month and Primetag hopes that everyone is safe and healthy at this time. We would like to take this inflection point as an opportunity to answer some of the questions you have always had. How influential is my brand? How influential are my competitors? Why…

Spanish influencers prefer Spanish or European brandsZara, the most mentioned brand, increases in mentions by the second Free tool for tracking brand mentions by influencers now available online Get ready because today we are celebrating the launch of a brand new and ready-to-use tool, exclusively for the Spanish market: Primetag’s first Influencer Marketing Leaderboard. An online platform with rankings featuring the most mentioned brands by a huge range of national influencers. The dynamic lists, which will be…

For years now companies in the beauty industry have been trying to achieve viral success through carefully blended influencer marketing campaigns. Today we will be looking into the brands who got that critical formula just right. Keep scrolling to learn more about the 3 game-changing influencer marketing campaigns that revolutionized the beauty industry. We will be taking a close examination into what made their content so appealing, what ingredients were involved in their recipe for…

Two months into the new year, and it seems that 2020 is the year that everyone wants to step-up their influencer marketing game. To give you a kick-start and some healthy inspiration, Primetag will be looking back and reflecting on the most memorable influencer marketing campaigns of the past decade. For years now companies have been trying to achieve viral success through carefully selected influencer marketing campaigns, today we will be highlighting companies who got…

If you have a working internet connection, chances are you have heard of the viral video power-house known as TikTok. So, needless to say, this once small app, is becoming one of the most important social networks in the world, especially for a young and impressionable audience. With that being said, there is no better time to be joining the TikTok bandwagon. For the last two years, the application has dominated the app stores and…