The digital ad spend for 2019 is estimated at a staggering 300 billion EUR. That is roughly half of all the ad spend in the World combined. Google is the largest ad seller in the World, accounting for 93 billion EUR, close to one-third of the entire digital ad spend. Facebook is second, with almost 61 billion EUR. Which means these two internet juggernauts account for almost half of the money spent on online advertising,…
16-year-old environmental activist Greta Thunberg gained international recognition through her campaigns on climate change in 2019. From school strikes to notorious speeches, her palpable influence is well on the way to generating awareness on climate change, particularly amongst the younger audience. The inevitable question: Would it have been possible for Greta to amplify her message on such a grand scale without the viral nature of social media? Social media has opened up an invaluable meeting…
From Kylie Jenner selling her stake in cosmetics to Instagram hiding likes, the events that marked the Influencer Marketing Industry in 2019 As the year is coming to an end, we are here to fill you in on some of the influencer marketing headlines you may have missed. From Kylie Jenner selling her stake in cosmetics to Instagram hiding likes, these are just some of the events that marked the industry. Which headline do you…
An international coffee brand wanted to implement an influencer marketing campaign for the launch of a new product in Portugal. In doing so, the Portuguese branch encountered various issues, ranging from a lack of control on insights to having no playbook, as well as finding it hard to measure ROI. Whilst some of the difficulties were an unsurprising set back for the brand, it was evident for them that influencer marketing has a lot of…