Does the value of professional athletes go beyond their athletic talent? FC Barcelona sees Neymar Jr as a strategic signing. In today’s digital era, people in the spotlight are involved in much more than just one outlet for exposure and success. For example, professional athletes are no longer known solely for their athletic talent. Athletes are becoming immensely valuable to teams, brands, and agencies due to the rapid rise of social media. Athletes, such as…
What exactly is IGTV and what do you need to know, one year after its launch? Instagram Television, nicknamed IGTV, is a new application, separate from the Instagram app that allows user to post videos that are up to one hour long. However, users can access IGTV from their own Instagram and watch the variety of channels provided. IGTV channels range from those created by the accounts followed and also through recommendations based on user’s…
The Vine days are over. A look into the transition from Vine to Youtube. Nowadays, the ways to create video content are limitless. There are a multitude of social media sites that just keep growing, however none have been as successful as Youtube. In 2005, Youtube was created to allow people to share videos with the rest of the world. Youtube had great success with the launch of their platform. However, they gained even…