The digital ad spend for 2019 is estimated at a staggering 300 billion EUR. That is roughly half of all the ad spend in the World combined. Google is the largest ad seller in the World, accounting for 93 billion EUR, close to one-third of the entire digital ad spend. Facebook is second, with almost 61 billion EUR. Which means these two internet juggernauts account for almost half of the money spent on online advertising,…
We’ve all read it somewhere. Instagram is hiding likes count on posts. Now what? What will happen to influencers? How is this going to impact the Influence Marketing industry? How will brands select influencers? How will influencers be noted? I work for Primetag, a SAAS company that develops tools to transform influencer marketing. It is a collaborative platform designed for influencers, agencies and brands to work together in a scalable, simple and data-driven way. We…
Influencer audience insights is critical information to plan successful campaigns. Are you sure you’re using real data? Understanding influencers’ data Each influencer has access to the analytic information of their social networks, whether we’re talking about a blog, Instagram account or a Youtube channel. That is commonly called “private data”. As opposed to other public metrics, such as number of followers, likes, and comments. That private data includes information regarding the location of an influencer’s…
I had just entered my teen years when the Use Your Illusion albums were released. I grew up reading everything I could find about Guns N’ Roses, acquiring every bootleg album I could get my hands on and essentially listening over and over to their tunes, much like every other kid my age. You can say that, in a way, we were all followers of Axl, even though the concept of social media was still…