We’ve all read it somewhere. Instagram is hiding likes count on posts. Now what? What will happen to influencers? How is this going to impact the Influence Marketing industry? How will brands select influencers? How will influencers be noted? I work for Primetag, a SAAS company that develops tools to transform influencer marketing. It is a collaborative platform designed for influencers, agencies and brands to work together in a scalable, simple and data-driven way. We…

Influencer audience insights is critical information to plan successful campaigns. Are you sure you’re using real data? Understanding influencers’ data Each influencer has access to the analytic information of their social networks, whether we’re talking about a blog, Instagram account or a Youtube channel. That is commonly called “private data”. As opposed to other public metrics, such as number of followers, likes, and comments. That private data includes information regarding the location of an influencer’s…