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Sérgio Abreu

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At Primetag, besides producing and publishing our own research, we’re also avid readers of all types of guides and studies that can cast some light into this fast growing new marketing discipline. There’s plenty of free content about Influencer Marketing on the web – and that’s good news. This industry suffers from a lack of standard procedures, benchmarks and a coherent framework. Marketers struggle to work with Influencers in a professional, measurable and scalable way.…

If you wish to work with Influencer Marketing (IM) in a serious, structured way there’s no escaping from defining the right goals for your campaign. Think about it – you use campaign goals for your AdWords and Facebook Ads, so why shouldn’t you be using that in your Influencer Marketing strategy? ⚠️DisclaimerPrimetag is a ROI measurement platform designed for the Influencer Marketing industry. Primetag does not implement IM campaigns neither manages influencers. This article covers: Influencer…

Political campaigns, companies, security agencies, government departments, serious hardware and software failures. By 2017, the media and the general population finally woke up to a hidden reality – cybersecurity. Today, the real reward for hackers is user information. Our data, such as passwords, financial or medical information, addresses and purchase history is all at risk. This information is valuable and it ultimately ends up being sold on the internet’s black market, the “dark web.” What is the…

If brands and companies can be represented by any model, with images produced at random, why should consumers believe that their products and services are unique and special? “We pursue this mission because isolation, inequality, and scarce resources lead us to remove humanity from our art. ‘Stock’ is as much a programmed mentality as it is a category of media. “Death to Stock To me this excerpt sums up a general feeling about the growing use…

Buying followers on Instagram isn’t exactly fresh news but this phenomena has been disregarded as something of lesser importance. The New York Times was the first major news outlet to cover it in depth in a January 2018 article: The Follower Factory The Times reviewed business and court records showing that Devumi has more than 200,000 customers, including reality television stars, professional athletes, comedians, TED speakers, pastors and models. In most cases, the records show,…

The basic definition of the internet as “a network” is correct but outdated. Today, the digital universe goes beyond the traditional design of the internet. Added to the base, were several other networks to form an increasingly dense and complex digital machine. At the beginning of the digitalization of brands and industries, the strategy was focused on ensuring a presence on the network. A bit like having a stand at a fair or opening a shop in a…