1. Building Momentum

The public is constantly seeing Ads on Social Media. Momentum needs to be built and Influencers Marketing Targeting can help to create awareness.

Repetition and a long-term marketing strategy will help to stand out. Example for Black Friday!

Ninja tip: Give an extra 5% coupon for the Influencer Followers

2. Influencer Marketing Exclusive Discount SMS Campaigns

Collaborate with Influencers to Send an SMS Marketing using the Influencer Name/Language/Emojis for all the buyers that used the coupon.

3. Audience Overlap to Choose Best Influencers

Influencer Marketing Targeting is the best ally of Strategy.

Awareness or Conversions are the two main Influence Marketing Campaigns Objectives.

To generate awareness your Brand can select the best combination of Influencers (2 or more) with the lowest number of shared followers.

With fewer Followers Overlap, Brands can target more people and spread the message to a larger audience.

But if a brand wants to focus on Conversions there is a need to Increase FREQUENCY. This happens when the message works as “Influencer Remarketing” and impacts the same audience with the Best Combination of 2 or more Influencers.

For example: Imagine 5 Influencers with more than 50% of common followers.

If the same audience is impacted several times – they will perceive the products as something really good because their favourite Influencers are all talking about it.

Click to Discover your Brands Influencers Audience Overlap

5. Co-Create Products with Influencers

Some partnerships just work right like Batman & Robin, Martina Navratilova & Pam Shriver Bonny (for the tennis fans) and Bonnie & Clyde. But Jaclyn Hill and Morphe partnership “stole the show” and took it to another level.

The professional makeup artist (5M Youtube subscribers) already had a strong partnership with the makeup brand. However, Morphe desired a product created by Jaclyn.

They collaborated and released the Morphe x Jaclyn Hill eyeshadow palette.

Results: Sold out in 45 minutes.

The campaign was so successful that Morphe and Jaclyn Hill created a second version of the product, “Jacklyn Hill Palette Vol II.”

6. Use Influencers Strategically

If you are not planning to run a storewide sale, you can use Influencers to target specific products that you want to sell.

Each Influencer has a style and an audience that love that style. Before your Black Friday sale, count your inventory. Once you have a picture of your merchandise, you can determine the items you need to sell through and incentivize the sale of those products.

7. Run Hourly Black Friday Deals with Influencers (Live Commerce)

Run Hourly Live Commerce Black Friday Deals with different Influencers to reach their audience and have a more personal approach.

8. Create a Black Friday Discount Code for Your Online Store

Open that code for use at midnight on Black Friday, and be sure you have staff that can manage your online orders as they come in. The last thing you want is to save your orders for the end of the day and realize you sold out of things that people already paid for online.

If you use a POS system integrated with your website, your inventory will update in real-time online, so you won’t have to worry about advertising out-of-stock merchandise.

If you need to measure Influencer Marketing Sales with Coupons have a look at Primetag.

Bottom Line – Influence Marketing Targeting

There is plenty of Influencer Marketing Targeting Strategies. Be creative, test and measure!

The post Influencer Marketing Targeting [Black Friday and All-Year Tactics ] appeared first on Primetag Blog.

If you have a working internet connection, chances are you have heard of the viral video powerhouse known as TikTok. So, needless to say, this once small app, is one of the most important social networks in the world, especially for a young and impressionable audience. With that being said, is how to find TikTok Influencers!

The world joined the TikTok trend and has cultivated its own set of TikTok stars, each with their own unique account and entertaining videos. Keep reading to find how you can find the most followed TikTok accounts or Niche Accounts, we’ll break down how to use the Discover Tool as an influencer marketing trend!

How To Find TikTokers

Register at https://primetag.com/discover

How you can Search?

Can you Filter more?

Yes you can order by Followers, Avg. Engagements, Engagement Rate and Avg.Views!

How many TikTokers can I find Worldwide?

You can Discover more than 5M TikTokers!

Is it Free?

Yes. It’s Free! Discover Now

Tips to Work With TIkTokers

Hashtag challenges promote creative interpretation. People like to self-express and it is a fun way to promote brand love or brand awareness.
Music selection is the key to a successful challenge on Tik Tok virality. The music dictates the timing of each step/mood every second.

Influencers are essential to a successful brand hashtag campaign and to inspire others to join.

Pepsi teamed up with the pop band Now United to promote the #PepsiCanBalance challenge.

TikTok is much more than a trend! Enter the game now and don’t stay back. The more you take time to dominate, the more you competirors will overcome your Brand.

Discover TikTokers Worldwide Now. Start today!

The post How to Find TikTok Influencers appeared first on Primetag Blog.

7 Influencer Marketing Trends in 2022! New year, new trends. Find out how your Brand can be Trendy and Get Influencer Marketing Return of Investment with the Best Tactics.

• Co-Creation
• Long-Term Partnerships
• Influencers Selling Info Products
• Brands Measuring the Audience Overlap
• Social Live Commerce
• Brand Fun Moments with Influencers
• Data will play a key role in decision making

In 2022 the Metaverse will upscale slowly with Virtual Influencers, but right now it’s time to humanize influence marketing!

Co-Creation

Influence Marketing is like word of mouth 2.0!

Followers feel connected with Influencers and Creators and trust their favourite opinions and recommendations.

Co-creation is bringing results for Brands that are pushing the limits.

Products or designs are co-created by the brand and an influencer from the very beginning. Co-creations can provide inspiration, tips and information for the audience.

Arielle Charnas vs. Nordstrom

The account @somethingnavy from Arielle Charnas had more than 4 million sales in just one day when she launched her collection with Nordstrom.

Still with doubts?

Influencer co-creation creates value for brands, influencers and their audience. Influencers and Creators are not billboards. They got expressions and a language. But Brands often script Influencers’ behaviour on posts and the authenticity gets lost.

Co-Creation is the way to better Influence Marketing results.

Long-Term Partnerships

A long term commitment to Influencers starts on the first message. You know what they say about first impressions, right?

The first impressions you give to others can Influence how people (and Brands) are treated and viewed.

Personalise your approach and be relevant to the content creator needs.

After that first step, collaborating with Influencers is like a marriage. Without commitment, there is no trust and the audience will not feel the content authenticity.

Regular content is needed to engage the audience with your brand and feel the benefits and real use of the product.

Remember people forget what they ate yesterday! Consistency is the key to success in Influencer Marketing strategies in 2022.

Influencers Selling Info Products

Info products teach an audience how to find solutions or help them make money. For example, E-books, guides, courses, and more.

In the present many Instagram and Youtube niche are profiles are selling information for their audiences. Niches like Personal Accounting, Nutrition and Spiritual Awakening are some examples of this trend.

Not niche Influencers will follow this trend and will sell knowledge instead of physical products that bring less profit.

Influence Marketing Trends | The power of Data (The Overlap)

Brands Measuring Instagram Follower Overlap

Brands may be paying twice to reach the same target. Working with multiple Influencers doesn’t necessarily lead to higher Reach.

Imagine this scenario! You choose 3 Influencers to reach more people, but you don’t know the percentage of common followers.

With Audience Overlap decisions can be done more strategically for better content promotion. By calculating the percentage of common followers, Brands can deliver better and increase awareness through different audiences.

The tool is brand new (your competitors may not know about it) and can be very handy in the 2022 Influencer Marketing Strategy for your Brand.

Brands are working on two tactics: Awareness or Conversions!

Increase REACH
For your message to be widely spread select the best combination of Influencers (2 or more) with the lowest number of shared followers.

Increase FREQUENCY
For your message to work as “Influencer Remarketing” and impact the same audience with the Best Combination of 2 or more Influencers.

Book a Demo and get One Free Report: Get your Report Now!

Social Live Commerce

Live TV sales evolved in the Digital World.

Livestream shopping usually features influencers or hosts selling a product in real-time on Social Media Platforms or Websites.

Consumers can interact with the on-screen talent and increasingly they can purchase the product right on the platform.

The influencer can demonstrate how the product feels, smells, the colours, what shoppers can match it with — and it’s interactive; consumers can ask questions.

But there is also another approach.

Live Entertaining with some sales touchpoints on screen and in the live chat controlled by the community manager.

Brands Fun Moments with Influencers

Hashtag challenges promote creative interpretation. People like to self-express and it is a fun way to promote brand love or brand awareness. 

Music selection is the key to a successful challenge on Tik Tok virality. The music dictates the timing of each step/mood every second. 

Influencers are essential to a successful brand hashtag campaign and to inspire others to join. 

Pepsi teamed up with the pop band Now United to promote the #PepsiCanBalance challenge.

Influencer Marketing Trends | The power of Data

Data will play a key role in decision making

How to calculate Influencer Post Reach it’s a common question. But what if the answer is almost wrong?

The famous Meme can explain!

The calculation above is based on unrealistic predictions. The algorithm does not show the posts or stories to all the followers!

Posts are seen on average by 12 to 25% of the follower base. So how can you calculate by post reach?

Total engagements per post/average reach per post * 100

Well, you can’t by get Influencers Posts Reach on your own. You will need Software to help you get the metrics.

Many influence marketing campaigns do not have a unique place to manage and report campaigns

A lot of times the messages are crossed between E-Mail and DM‘s. And often DM‘s are not seen.

But the real problem starts with the lack of real-time Data and Reports!

Imagine the long-lasting process of asking for screenshots of every result (that can be faked!). Plus, not all Influencer Marketing Softwares provide real and accurate data because the data source is not connected with the Influencers Profile (the influencer needs to give autorotation).

Campaign Management automatically tracks posted content, provides goal-oriented reports and allows you to export and share campaign data. Want to apply Data in your Influencer Marketing Trends 2022?

The post 7 Influencer Marketing Trends 2022 – Upgrade your Strategies appeared first on Primetag Blog.

I asked a friend why did he like a picture of an influencer holding a product.

He is a man and told me – “I don’t care about the product. I just put likes because she is pretty”.

Less mature Brands in Influencer Marketing often look at likes and followers.

Like and Followers does not translate Influence.

Do you remember that Influencer with millions of followers and that did not even sell 36 t-shirts?

But real Influencers can stock out their Own or other Brands products. They create content on one or two subjects, and the audience recognizes them as experts on a field or subject.

Influencer Marketing is a hard game. There is a lot of false metrics, absurd premises, and distorted mechanisms.

Even Big Brands fall on schemes, for example, “comment for comment” where profiles exchange comments and impress the less attentive with massive fixed engagement.

But they have got zero influence.

Are you using estimated data to decide your Influencer Marketing strategies? Are you aware of the negative effects this may have on your performance?

If you are making decisions based on wrong information, don’t expect a brilliant outcome. Content Creators and social networks selection, the number of posts, all of these will be decided based on fake data.

But why would you choose estimated insights over real data? This is the heart of the matter: most of the time you don’t know that the information you are using is not legitimate.

How is that possible? Third-party companies are the answer.

Third-party companies and Estimated Data

These companies sell data regarding Creators’ Audiences, such as their location (city and country). Gender and age range, the reach of each specific post and many other metrics.

However, this information only Creators have access to. So how would third party companies have access to those insights? Well! They don’t, that’s why they sell estimated data. And it’s easy to see why.

Think about it. This information is constantly evolving. They would need to be in contact with the Creators, always requesting their insights to update their database.

And there are multiple providers like this. So all of them would be frequently contacting Creators and requesting their private data. It’s inconceivable. 

Third-party companies omit the fact that the information they provide is not legitimate. They calculate Creators’ insights based on their public information.

Each one has its specific way of producing data, but at the end of the day, they are mostly a guess.

Real Data vs Estimated Data

Let’s look at an example! Here we have screenshots of the audience insights from an Instagram account with +8M followers:

And here is a third-party supplier data for that same account:

According to the third party supplier, 29% of their followers are from Spain. So, 29% of 8M followers would be 2,320M people.

However, from the private data in his account, we can see that only 5% of his audience is from Spain. 8194006 x 5% equals 409700 people.

There’s a staggering difference between the real data of 410k and the fabricated data of 2,3M!

This proves that estimated data may be burning your Influencer Marketing Results!

How to overcome this and Work with Real Data?

Data authenticity is mandatory to work professionally!

Creators are the owners of their audience insights. They are the ones who should be in control of who has access to that information.

What they need is a safe way to easily manage who has access to their data.

A tool to enable Brands to obtain that information, and the ability to revoke access to it once it is no longer necessary.

We developed our platform with this concept in mind: Creators have full control of their data. They decide which Brands can see their audience insights. They decide which Manager can work on their behalf.

And Brands can have the Data they need to obtain More ROI!

Why is Primetag’s data real?

Primetag is approved by the most relevant social networks to access their APIs for the audience insights level.

This guarantees that the data Creators and Brands see in the Primetag platform is real. Because it displays the information that comes directly from the social network.

The Creator is empowered in the decision of sharing his private information and your Brand has access to Real and Accurate Data.

Work the Profissional Way with the Influencer Marketing Data you Need to Make Better Decisions.

The post Influencer Marketing Data that your Brand should care appeared first on Primetag Blog.

Does your Brand know the difference between digital influencers and KOL Marketing (Key Opinion Leaders)?

The term KOL is old in the world of digital marketing, being well known by the health market, which gave rise to this expression, mainly in the medical and dental areas. In different contexts, the two terms (KOL and digital influencer) are used with the same meaning, but the fact is that they have different meanings.

Currently, these terms are used by all market sectors, but KOL is still new to some entrepreneurs.

A quality digital presence is no longer an option for brands, but an essential competitive need within digital marketing.

The production of relevant content and even entertainment for the personas, both leads (potential customers) and customers are essential to creating a healthy, trustworthy and lasting relationship between the consuming public and your business.

The current trend is for people to seek more and more for real stories that generate empathy through the propagated values, than simply looking for brands and business discourses that often do not match the real positioning of these ventures.

Follow the text below and discover the importance of developing marketing campaigns based on actions in conjunction with digital influencers and/or KOLs. Know which of these two types of influence is best suited for your brand. Come on?

KOL Marketing – What is it?

KOLs are those opinion-makers who have good academic preparation and/or experience in a specific area of ​​knowledge, using this consolidated authority to recommend products/services in their field of study.

KOL’s now are present on social networks and create content on Instagram and TikTok.

The type of information they disclose would hardly be accessible to people outside their research area and are often associated with industrial and health-related products/services.

With Social Media, KOL’s audience is not limited but niche centric, but it is also more qualified for brands that work in the area of ​​knowledge of this influencer.

Thus, brands that associate with KOL, using their authority, tend to have a much higher return (ROI – return on investment), since the public is already segmented for their market sector.

Another interesting feature is that KOL works on social networks in a way that complements its main work, which takes place in the real world, often through the development of research or by acting in successful companies.

Personality and Authenticity: the digital influencer’s differential

Through empathy, a relationship of trust is established between the influencer and his audience.

KOL x Digital Influencer: Which one to choose?

Both the digital influencer and KOL are public figures that influence the consumer opinion of their followers since they establish a relationship of trust and admiration for those they follow.

What determines the choice between one and the other is the objective of your digital marketing campaign (which must also be consistent with your market positioning).

How to find Opinion Leaders based on Content?

Search for Key Opinion Leaders/Digital Influencers in the Google of Influencer Marketing.

Yes, just like Google you can search with Keywords!

Find those profiles that are more relevant for your Brands Content.

In Primetag’ s Content Explorer, you can find experts. Example of an expert with “ppr” for Portuguese Banks.

*Per default Content Explorer is for Portugal & Spain. But if you need more markets we unlock it for you.

Start collaborating with experts!

The post Is KOL Marketing the future of Influencer Campaigns? appeared first on Primetag Blog.

How to calculate Influencer Post Reach it’s a common question. But what if the answer is almost wrong?

Drake can explain that with his famous Meme!

Social media marketing is at its higher point with many content options. But if you’re not choosing Influencers with the right metrics, efforts are paying off. Average social media post reach and engagement may differ per platform, but you must analyze to get make better decisions.

Influencer Post Reach and Engagement Rate | How to Calculate on Instagram

The calculation that Drake disliked is based on unrealistic predictions. The algorithm does not show the posts or stories to all the followers!

Posts are seen on average by 12 to 25% of the follower base. So how can you calculate by post reach?

Total engagements per post/average reach per post * 100

Well, you can’t by get Influencers Posts Reach on your own. You will need Software to help you get the metrics.

Influencer Marketing the Wrong and Right Way

When profiles are not connected with your Brand, sites and software make estimates. It’s not accurate data but a reference point.

For better decisions with true data and transparency, Influencers need to give permission for Brands to have access to their private data.

When Brands and Influencers connect on Primetag you have access to their Media Kit.

How Calculating Influencer Post Reach Help Making Better Decisions

• Optimize the Budget by choosing Influencers that reach more people
• Choose the Influencers that have the Most Engaged Audience
• You can Negotiate Influencers Price when the reach or engagement rate is lower than expected
• You can do Influencer Marketing the professional way and be better than your competitors!

The post How to Calculate Influencer Reach appeared first on Primetag Blog.

Influencer Marketing KPIs can be tricky.

Imagine your life do you prefer to make decisions based on the truth or lies? If you are on a diet, wrong information can have an impact on your health.

And that also happens with Influencer Marketing metrics. Often Brands are omitted from the truth or are provided with false data. And that damages your Brand’s health because decisions are being based on pieces of unreal information.

Engagement Rate Done Wrong

The wrong way: Divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.

This calculation is based on unrealistic predictions. The algorithm does not show the posts or stories to all the followers!

Posts are seen on average by 12 to 25% of the follower base. So how can you decide based on Real Information?

Engagement Rate Done Right

Did you know that some metrics are private? Inside Primetag‘s Network, Brands and Influencers connect mutually to permit access to a Media Kit generated with Data straight from their Social Profiles.

The Media Kit has Demographic Data, but also an Exclusive Metric, the Average Post Reach. This data allows calculating the Real Engagement Rate.

Total engagements per post/average reach per post * 100

By knowing Influencers Average Post Reach you can choose profiles that reach a broader audience instead of choosing based on followers size.

You can save money by optimizing and choosing Influencers that can spread more your Brand.

But also choose based on who has the most Engaged Audience.

It´s time to Measure Influencer Marketing!

You know that saying “money does not grow in trees” and not measuring KPIs it’s harsh for business.

Brands should start thinking long-term, instead of short pick traffic campaigns or insane promotions. 

Influencer Marketing is a “long-term relationship” and being casual and “swinging” around may not be the best tactic to engage audiences. And for the long-term game, measuring KPIs is the key to success.

How to Measure Influencer Marketing KPIs

Choose a Goal

Branding ( Reach and Impressions)

Interaction ( Traffic and Engagement)

Sales ( Conversion Leads or Sales)

Reach Metrics

• Reach ( Unique People that the content appeared on the feed)
• Impressions ( The total time a post was viewed regardless of whether the same person has seen it more than once).
• Unique Reach (advanced tactic)

Unique Reach

How unique is the audience of your Influencers?

When Brands work on Awareness and Reach measuring the Overlap is essential to don’t pay twice for the same target. The reason is that working with multiple Influencers doesn’t necessarily lead to a higher Reach.

Audience Overlap Tool allows you to analyze the unique reach of Influencers when planning a Campaign.

Traffic & Engagement

CTR – Click Rate and Swipe Ups

By using a unique UTM tracking code you will be able to Track sales on Google Analytics.

But with Primetag Campaign Management tool, Content is automatically tracked and the CTR is shown right next to it. It’s easy and fast for a general overview.

Engagements and Comments

Clicks are essential, but feedback also counts! Is the audience engaged and what are they saying?

Analyze the comments rate and the content to obtain insights.

P.S: It‘s also crucial to measure Facebook or Instagram profiles visits during the campaign and the number of new followers.

Track and analyze results

Google Analytics

Measure the sales on your Website during and after the campaign with UTM tags. Although is also important to analyze the customer journey on the website.

• What´s the Bounce Rate? (If they see more than one page).
• Which pages do they most visit or pass more time?
• Which products do they buy more?

Primetag Blog Conversions

If you create a Conversion Campaign in Primetag Influencer Campaign Management Tool the product can be Tracked on Blogs.

Report Campaign Results Automatically

Why should you waste your time exporting manually your Campaign’s results?

That’s the reason why when you create a Campaign on Primetag’s platform, you can automatically export your results into a Report.

You no longer have to wait for screenshots, the information is all in your hands in a click. So what are you waiting for to start reporting easily your Campaigns’ results?

BONUS CONTENT!!

Tired of asking for more budget?

Get more budget by comparing with your Competitors efforts!

Brands may have some James Bond secret agent tricks of their own to (legally) check on competitors.

But what about your Competitors use of Influence Marketing?

Does your Brand have more Interactions than the major Competitors?

With Primetag’s Share Of Voice, you can benchmark Competitors Influencer Marketing Performance.

Discover the number of Influencers, Posts, Total Engagements and Engagement Rates.

Enter Primetag Now!

The post Influencer Marketing KPIs that boost Campaigns & Crush Competitors appeared first on Primetag Blog.

Followers or Sales?

Often you hear vanity metrics like “The giveaway gave us 6500 new followers”.

The most important questions are:

1. Did the giveaway increase your sales?
2. How many followers stopped following the page in 1, 3, 6 months?
3. Did you increase your page Engagement Rate in the following month?

Types of Instagram giveaways

Not all giveaways damage Brands profiles.

The bad one: Very generic

The good one: Niche-Centric

The “generic giveaway” it’s bad for your brand!

For example, a Brand with an eCommerce website that sells 400€ shoes.

Imagine before the giveaway the account had 16K followers and getting 400 likes and 20 comments.

Buf after the giveaway, the brand got 40,000 followers!

But, the likes and comments per post got worst.

And the new followers did not boost sales growth in the short, mid and long term.

What these results tell us?

Generic giveaways attract “prize hunters” that don’t care about the business.

The giveaway increased may increase followers, but the engagement dropped. This tells Instagram’s algorithm that the content is not “useful”.

In that case, the posts are seen by fewer people less often and it’s harder to generate engagement and sales.

Summary of Generic Giveaways

• They increase your total number of followers but decrease the percentage of engaged followers
• This results in lower engagement for your posts
• Posts in your account being shown to fewer followers
• Which decreases the average number of likes and comments
• Which, in turn, makes authentic growth even harder

And, worst of all: generic giveaways attract people to your business who are less likely to buy from you. Why invest money in a “sales strategy” that doesn’t generate sales?

Effective Instagram giveaways

Not all Instagram giveaways are the same.

Niche-centric giveaways can attract real customers to your business. 

• Offered to give away something specifically appealing to the audience she wants to attract
• Something that would not appeal to people who aren’t in her target audience

Instagram giveaways

Niche giveaways help grow the total followers and increase engagement at the same time. 

For example, a Kitchen Brand is offering the last entry in a culinary course. The Brand can do form submit giveaways, get emails and then announce to the new email list that they opened 5 more spots for the next 48hours.

This creates urgency and a sense of reward but also generates business.

Generating business is more important. Analyze your Instagram. It’s very rare to get Brands Organic Stories!! Don’t sacrifice your Brands engagements for Swipe Ups.

The post Do Giveaways Damage your Instagram Profile? appeared first on Primetag Blog.

Audience Overlap in Influence Marketing

Before getting to know Advanced Strategies, let’s go back to the basics.

The Audience Overlap on Instagram measures the common followers of two or more profiles. On a first natural approach, Brands started to measure how many unique followers they can achieve in campaigns.

When Brands work on Awareness and Reach measuring the Instagram Follower Overlap is essential to don’t pay twice for the same target. The reason is that working with multiple Influencers doesn’t necessarily lead to a higher Reach.

Target a lower Instagram Follower Overlap if the objective is to spread the news about your product/service/brand and reach the largest number of unique individuals possible.

Find Influencers with a Low Overlap and Save More than 20% budget

On another hand, some Brands are starting to measure the Audience Overlap to work like a Remarketing Strategy to impact the same people several times.

Influencers Profiles with high overlap, target the same audience repeatedly.

Nielsen, market research,  investigated the importance of message frequency in influencer marketing.

Those who viewed the content 1or 2 times were 40% more likely to make a purchase and those who saw the content 7-15 times were 65% more willing to make a purchase.

With a high Overlap Brands can work the saturation of the message with Influencers and Content Creators making different approaches.

So let’s say you’re trying to reach an audience interested in shampoo. And you want to do a campaign with four top cosmetic and hairstylist influencers.  

Their audience is interested in the topic (they follow four of the top voices) and they will be interested in purchasing that exact pallet increase significantly! 

The target audience is exposed several times, but each time differently and uniquely.

Tip: Co-Create with Influencers for more engaging approaches without a simple product placement with a description full of technical insights about the product.

Instagram Follower Overlap to Check Influence Marketing Competitors

With Audience Overlap Brands can see their Instagram Page common followers Vs Competitors.

For example Nike Vs Adidas, Puma, Reebok

Or for more advanced insights, the Influencer Audience Vs Competitors.

This can be useful to impact your Competitor Fans by using Influencers with a Higher Overlap.

For example, Nike impacts Influencers that 50% of the fans follow Adidas.

Audience Overlap TV, Radio Channels and Online Newspapers

Measuring the Overlap is not only a Game Changer on Influencer Marketing.

What if you could know which Media Channels to invest in because your audience follows them on Instagram?

With Audience Overlap you can discover which Media Channel you should invest in.

For example, if a high percentage of your Brand’ Instagram Followers follow one radio channel, you know you should promote discounts on their radio programs or the radio online videos.

Start investing smarter in your Influence Marketing and Media.

The post Audience Overlap on Instagram: Stop Losing Money in Influence Marketing appeared first on Primetag Blog.

The Importance of Traffic Data in Stories

The philosopher Kant once said, ” I think, therefore I exist ” and at Primetag we raised the question after an influencer marketing philosophical dialogue.

What is the percentage of non-unique Swipe Ups?

Real Data generates true insights for better decisions. The total of Swipe Ups may not represent the number of unique persons and with that in mind, we studied the question to find a pattern.

Unique Swipe Ups vs Non-Unique Swipe Ups

If Cher wrote a song about this, it would be something like “Do you Believe in Click After Click”?

For the sceptics, it´s time to believe because non-unique Swipe Ups is something too important to not measure right.

Primetag studied 10 months of Brands Stories in Influencer Marketing Campaigns made through our platform. From January 2020 until October 2020, 695 stories and 203939 Swipe Ups were analyzed. And in more than half of the stories analyzed, the number of non-unique Swipe Ups is more than 10%.

Partial data of the percentage of non-unique Swipe Ups

• 10% non-unique Swipe Ups (313 stories)
• 11% non-unique Swipe Ups (143 stories)
• 12% non-unique Swipe Ups (42 stories)

The behaviour of Multiple Swipe Ups on Stories

3 profiles with more than 2000 clicks (Single Storie for Brands) were analyzed and there isn’t a common behaviour on the second or third click.

Followers can click again at any time of the day, after 30 minutes or after 4 or 10 or more hours.

But in theory, multiple clicks shows consideration/evaluation for a product.

Because the first click may not be at the best time to purchase, or the consumer needs more time to the purchase decision.

Why non-unique Swipe Ups Data is important for Brands in Influence Marketing

The good: The higher the percentage of non-unique Swipe Ups, the more relevant the product is for the audience.

The bad: If the number is very high, you may be using the wrong assumptions about the success of your campaign.

The importance of tracking Swipe Ups in Influence Marketing

Some influencers gain more traffic with stories. Unless you see the post within the 24-hour window, you may never know that occurred or how many impressions it made. And tracking the stories by doing screenshots for reports is a time-waster.

With Primetag, Brands can track also stories campaigns with automation. Zero screenshots and Real Dynamic Data for better decisions. Click to find out more!

The post 10% of Swipe Ups in Influence Marketing Campaigns are “Wasted” appeared first on Primetag Blog.