Let’s begin this article with a question: What is the purpose of having a successful Influencer Marketing Campaign if you are unable to present your results without taking hours to report that information?
This is our starting point. We’ve already addressed several times how to optimize your Influencer Marketing Campaigns in order to achieve the greatest results. Whether choosing the right goals as well as the proper audience, there are a number of factors to take into account when planning an Influencer Marketing Strategy.
However, it’s not enough to get good results if you can’t present them easily to those who really matter: your Clients, your Boss, your Colleagues or your Peers.
Report Campaign Results Manually
Do you still have to report your results manually, asking Influencers for print screens from their social networks and then compiling that information?
This process requires a lot of time as you become dependent on Influencers’ schedules. Besides, compiling data can be a very painful task. You have to spend hours and hours aggregating information so that you can interpret the insights.
Report Campaign Results Automatically
Why should you waste your precious time exporting manually your Campaign’s results if you can do it in an automated way? Technology should make our life easier, right?
This is Primetag’s mission: to optimize your Influencer Marketing Processes. That’s the reason why when you create a Campaign on our platform, you can automatically export your results into a Report. Our software is tailored to your needs, since we have access to data directly from social media platforms. You no longer have to wait for screenshots, the information is all in your hands in a click. So what are you waiting for to start reporting easily your Campaign’s results?
Two available Report formats
- This is the most advanced way to get insights from your Campaigns.
- In a single spreadsheet you can have access to all the metrics tracked during the Campaign for a comprehensive analysis.
- The results are automatically updated over time and always available for your access.
- This format can make the biggest difference in your work. Only the most valuable insights are presented, meaning that you don’t need to select highlighted data from a CSV Report and compile into a simple presentation.
- The PDF Report displays your Campaign’s overall performance, Top Influencers, Top contents and the results by channel and content type.
- The outcomes are shown in an elegant and professional presentation. For instance, Influencer content is displayed side by side with the metrics tracked during the Campaign, so we are able to say this is a much more visually attractive format.
- You can send this presentation directly to your clients, proving your successful work.
I’m 100% sure you must be thinking “Wow, this is amazing”. Yet, nothing better than seeing with your own eyes, to believe that it is really possible to easily report your Campaign’s results.